More unexpected Google ads

I got some more unexpected Google ads recently, this time for phlebotomy (drawing blood samples) certification classes. This seemed particularly strange because I got this particular ad while reading a Gmail message about when the next meeting of a particular key management standards group was going to meet.

I'm fairly sure that I haven't received any Gmail messages even remotely related to phlebotomy recently, so I had to wonder exactly what words the phlebotomy trainers used to target their ads. Do people who work on key management standards often decide give up key management and try a career in phlebotomy instead? Or is there a better explanation for this?

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