Eighth Annual Data Privacy Day

“Respecting Privacy, Safeguarding Data and Enabling Trust” is the theme for Data Privacy Day (DPD), an international effort held annually on January 28 to create awareness about the importance of privacy and protecting personal information. The purpose of Data Privacy Day is to raise awareness and promote privacy and data protection best practices. Consumers can follow these tips to stay safe online and to protect their personal information.

DPDsqData Privacy Day is led by the National Cyber Security Alliance (NCSA), a non-profit, public private partnership focused on cyber security education for all online citizens. The National Cyber Security Alliance’s privacy awareness campaign is an integral component of the global online safety, security and privacy campaign STOP. THINK. CONNECT. Data Privacy Day is the signature event for the campaign and is officially organized by NCSA in North America. Data Privacy Day began in the United States and Canada in January 2008 as an extension of the Data Protection Day celebration in Europe.

To underscore its significance, on Jan. 27, 2014, the 113th U.S. Congress adopted S. Res. 337, a nonbinding resolution expressing support for the designation of Jan. 28 as “National Data Privacy Day.”

As a leading technology innovator in data-centric security and encryption solutions, we fully embrace the importance of initiatives like this that support data protection and privacy.

Data privacy has become a critical issue for both businesses and consumers.  The rise in our dependence on mobile devices, the Cloud and, increasingly, the Internet of Things, to access, store, use and transmit sensitive information, both personal and professional, has completely changed the dynamic of how companies are both trying to externally protect their customers’ data as well as their own.

The bottom line of course, is that since enterprises cannot fully control and trust the environment, they have to instead protect the data itself with data-centric security.

For companies that take data privacy seriously, the only alternative is to implement a data-centric privacy and protection program, one that encrypts or tokenizes at the data level itself.

Many of the “traditional” security technologies that are still employed by companies simply focus on access or authorization, vulnerability scanning, anti-virus, or some type of monitoring activities on the systems that store and process this sensitive information.  Unfortunately, these technologies are ineffective in providing a “proactive” ability to secure data and protect privacy, because they don’t actually protect the data itself.  The ability to encrypt and tokenize any sensitive information allows any entity to ensure that sensitive company or consumer data can be fully protected across the entire lifecycle of that data, yet still allowing the data to be moved around the organization, to be processed and analyzed in a protected fashion.

Fortunately today there are many technology options that empower companies to deliver a level of protection that addresses their need to access and analyze sensitive information and deliver new value to consumers, as well as their need to build security into their business in a seamless and efficient way.

So on this Data Privacy Day we issue a call to action to enterprises large and small: Take the right steps to protect your information and keep private data private.

Share your support by following us on Twitter @hpe_voltage and by using the Data Privacy Day hashtag  #PrivacyAware

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